Online Marketing for Small Business
Tuning up your website may be all you need to get to the first page of Google and the other search engines. There are two factors to effective search engine optimization. We can custom tailor a package to suit your needs. We will work with your webmaster – or facilitate site creation – during implementation.
On-page:
Title tags, Description tags, Keyword tags, Keyword optimization in content, Content creation, Internal linking strategies, Proper H tag usage, Alt tags
Off-page:
Link building, Linking strategies, Directory submissions, Search engine submissions, Press release submission, Article submission, Ad campaigns (see Online Advertising)
If Facebook were a country, it would be the third largest country in the world! At any given time of day, you will find people online who are interested in your product or service. One of the BEST ways to talk to that market is through Facebook “Like Pages.”
We can build “Fan Pages” that engage your prospects, help them to learn more about your company and follow up with them until they’re ready to become customers.
Create and Maintain a Facebook “Fan Page”
Build a page including your brand, a way to capture leads and create a fan base that is excited to hear from you.
Manage your facebook page, including timely updates and relevant postings.
3. Online Advertising
There are literally thousands of way to buy advertising space online. Two of the most effective ways to advertise are Google Adwords or Facebook Ads – or a combination of both.
Google Adwords:
Set up Adwords campaigns, market and keyword research, write ads, tracking and measuring results, tweaking ads to maximize returns, regular reports
Facebook Ads:
Set up Facebook campaigns, market and keyword research, write ads, test and tweak, track results, regular reports
Other Online Advertising Options:
Depending on your product, service and geographic reach, we can provide help with other advertising sources online.
4. Writing Services:
Direct response sales letters: an effective online–or offline way to create a stampede of hungry customers to your door.
Marketing copy: support materials for your sales force to use when closing orders – or to get the word out about your business. We can produce online content and printed materials such as brochures, business cards, special event notices, flyers, etc.
Corporate materials: White papers, Case studies and Press Releases to boost your credibility and increase your online visibility.
5. Email Marketing and Lead Capture
If you’re like most business owners, you tend to focus on acquiring new customers. But, did you know you may have a huge asset right under your nose that could change your fortunes literally overnight?
I’m talking about capturing the names of the visitors to your website and sending them timely reminders about your business and how it can help them. Or better yet, regularly sending them valuable inside knowledge about your specialty so that when they’re ready to buy, they automatically come to you. With today’s technology, it’s possible to build a list and create buzz about your company so you’re always at the top of their minds.
Setting up Lead Capture forms
Create giveaway product to entice customers to join
Build follow-up sequence of messages to keep you on their minds
Broadcast timely messages announcing special offers or sales
Maintaining the integrity of the database by being sensitive to the amount of email they receive
For more information or to request a quote, please contact me here