Category Archives: PPC Copywriter

AWAI Interview

American Writers and Artists Inc called me the other day. They’re doing some promotional work for their product line and wanted to interview former students who’ve gone on to successfully change careers and become working copywriters. I talked with Guillermo … Continue reading

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How to Write Adwords Ads that Drive Rabid Buyers to Your Site

As a copywriter, one of the challenges I face every day is to create PPC campaigns that drive prospects to client sites. Here are a few of the secrets I’ve learned over the past few years… Do your market research … Continue reading

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