copywriter14 May 2009 07:03 pm

 

Marketing is the most critical part of your whole business plan. Without a consistent way to bring customers to your door, you have a hobby—not a business!

As a copywriter I understand what motivates customers to take action. Whether you need new leads for your sales force or direct sales to make your profits soar, you must understand this: Your message needs to match your market—and all that needs to be presented in the media your prospective customers are most likely to use.

Copywriting is the key to a successful business. Your materials must tell a consistent, focused story about your business and why people should use you over your hundreds of competitors. (Hint: Your competition isn’t just the people who sell the same stuff as you do—it’s EVERYTHING that competes for your prospect’s attention!)

You need a message that’s so compelling… so persuasive… and so powerful your prospects can’t help themselves from doing business with you. But you can’t take a chance on just anyone to create this material for you. Your business depends on a qualified, experienced, credible and professional copywriter to get you the results that guarantee success.

Let me introduce myself…

My name is Russ Banister and I write copy for a number of direct response and web based clients including:

  • International Living—a publication catering to affluent individuals who wish to retire overseas
  • Stirling Properties—a Limited Partnership company that helps investors find, buy and own undervalued multi-family real estate properties with an eye to maximum profits
  • Bongarde Media—a specialty information publisher with clients around the world
  • Entra Marketing—an internet based company with several interesting projects
  • AVE Creative Strategies—a full service import/export consultancy specializing in North America/Europe clients

My copy services don’t just extend to large companies doing business worldwide, but to local businesses that need marketing help. For instance:

  • Divine Relaxation Aesthetics and Massage—a home-based business offering incredible services to harried working moms
  • Touchstone Bookkeeping—a talented number cruncher with a gift for advising business owners on best practices

Copywriting is the fastest, most effective way to build your business. You can create consistent, reliable streams of income using proven strategies that grab people’s attention and almost force them to buy.

When I’m done creating your sales material you’ll have an asset you can use over and over to bring in more leads… more customers… more cash!

Here is a sample of the services I provide for clients…

  • Direct response sales letters that build massive desire for your product or service
  • Web based copy including Search Engine Optimization strategies to help you get page 1 rankings on Google
  • Email marketing that builds a fence around your customers so they buy from you again and again
  • Autoresponders designed to move prospects through your sales funnel
  • Google Adwords (Pay Per Click advertising) that can bring massive traffic to your website
  • White papers, case studies, brochures and other marketing collateral that helps you sell your product or service for maximum profit

If you’re looking for a professional, credible and experienced copywriter, you’ve come to the right place. I can help you generate more business… build up your customer list… create a valuable asset you can use over and over again… and bring more cash into your company.

My services are surprisingly affordable—and tax deductable!

In order to serve you properly, I can only take a limited number of clients at one time. As my time books quickly, please email me directly at russ@russbanister.com

Include as much detail as you can and your phone number.

After we discuss the scope of your project, I’ll send you a questionnaire to help me understand your business, your market and your customers. At that point, you’ll get a quote for the cost of the project. Once we’ve agreed on terms, I’ll get right to work creating the kind of marketing materials that drive customers to your door.

Of course, I guarantee my work. I will meet your deadlines and do the project on budget. I include up to two revisions in the price I quote you. There are no surprises in my fees. You always know exactly what you’ll invest in your marketing copy.

To get started, email me right away at russ@russbanister.com

 

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copywriter11 Jan 2010 03:58 pm

After working with Lonnie Amirault, I know the guy is the real deal. He’s making a tremendous impact on how I build and Internet based business. And since you’re one of his valued subscribers, I’d like to GIVE you a unique product that will help you build your next sales letter. It’s something I’ve played with from time to time and find it helpful when I get stuck.

 

You fill out a few forms and it generates a pretty good sales letter for you. Now, it won’t replace the work of a professional copywriter (some projects I spend WEEKS on before I can submit them to clients) but it will give you enough to put up on your website and generate some sales.

All I ask in return is you post to my blog…

Let me know your biggest challenge. What’s working for you and what isn’t. Or your biggest success. Anything to do with writing copy for the Internet. 

Everyone who posts gets a copy of my Copywriting Automator software. I’ll send it to you by email once it’s ready.

And by the way, there’s a new program out there that fits in PERFECTLY with what Lonnie’s teaching… It’s all about CPA offers and building pages in niches where you’re certain you’ll make money. This is the hottest thing on the Internet right now. But it’s being limited to the first 500 people. Check it out here:

Magic Bullet offer for Lonnie’s subscribers

This makes making money on the Internet a no brainer. The software does 99% of the work for you. You really will make money in your sleep with this one. 

If you want to post about this product instead of your copywriting issues, go ahead. I’ll still send you my free copy automating software.

Magic Bullet

If you buy from this link, on top of all the value Lonnie plans to give, I’ll throw in 2 hours of copy review and critique for ANY of your projects. I charge up to $500 for this service – and usually only do 1 hour review/critiques. But for Lonnie’s subscribers (because Lonnie really has been super generous with his time and knowledge) I’m willing to double my critique/review services.

Get it now through this link. When I get confirmation from Lonnie that you bought through this link, I’ll get in touch with you to set up a time (or you can break it into 2 – 1 hr sessions) to go over your copy.

This is only available to Lonnie’s subscribers. Go ahead and order here:

Magic Bullet for Lonnie’s subscribers

 

Russ 

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Uncategorized23 Apr 2009 05:25 pm

I’ve just been reviewing a few of the major and minor accomplishments since I became a full-time copywriter. In no order of importance, here are the things I could think of…

1. Completed the AWAI 6 Figure course

2. Completed the AWAI Masters Program

3. Full-time staff copywriter for Bongarde Media, a specialty information publisher

4. Copy for a real estate development company in Calgary which helped them raise $756,000 on their first  sales letter (and much more since!)

5. A 3-letter sequence done for a client published in Dan Kennedy’s latest version of Magnetic Marketing program

6. Sales letter for International Living

7. Google Adwords Certification

8. PPC Classroom student

9. Moved from staff copywriter to full-time freelancer

10. Established mastermind group of like-minded marketers in my home town

 

 

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ppc copywriter02 Mar 2009 05:14 pm

American Writers and Artists Inc called me the other day. They’re doing some promotional work for their product line and wanted to interview former students who’ve gone on to successfully change careers and become working copywriters.

I talked with Guillermo Rubio about all the interesting projects I’d worked on over the last year:

  • The four page flyer that raised over $756,000 in investment capital for a small real estate investment firm…
  • The sales letter for one of the Agora divisions…
  • The number of promotions I’ve done as a staff copywriter…
  • The real estate investing book I ghostwrote for a client in nine weeks (Hint: Give yourself more time than that if you plan to write a book – I was exhausted after that!)…
  • But what Guillermo found most fascinating was the work I’d done to hone my skills as a Pay Per Click copywriter…

He based his entire article on that skill. It’s something most PPC products tend to gloss over. They give some basic copywriting advice about headlines and benefits, but don’t go into detail about what it takes to achieve high click through rates and conversions.

It’s a bit art and a bit science. Mastering it has given me the freedom to create campaigns for myself and my clients. Which, in turn, allows me to participate in affiliate marketing and profit.

You can read the article here:

http://www.awaionline.com/2008/12/how-to-write-effective-pay-per-click-ads/

 

 

 

 

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ppc copywriter& write winning adwords ads10 Feb 2009 03:29 pm

As a copywriter, one of the challenges I face every day is to create PPC campaigns that drive prospects to client sites. Here are a few of the secrets I’ve learned over the past few years…

  1. Do your market research first! What are they looking for? Does your product fill the need they have – or in other words, can you scratch the itch they feel when they search?
  2. Establish your goals. What do you want from your campaign – more leads… more sales… market penetration? A clearly defined goal helps you write clear ads.
  3. Identify your keywords. This step cannot be glossed overIt may be tedious, but you cannot ignore this step. Without strong keyword research, your campaign is bound to fail.
  4. Study your competition. What are they doing? Do you consistently see the same PPC ads over time? If you do, chances are the ads are drawing customers so they continue to run.
  5. When writing your ads, use timeless copywriting principles: A compelling headline, benefit based body copy and a call to action.
  6. Fear, scarcity and urgency work online just as well as they do offline.
  7. Test… test… test!
  8. (Bonus tip) Measure everything. Watch your campaigns closely until you’re sure you’ve got a strong campaign that meets or exceeds your goals. Use analytics and conversion tracking to ensure you are maximizing your ad spend.

For more PPC ad writing tips and tactics, go to www.WriteWinningAdwords.com Russ Banister

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